MARKETING AND COMMUNICATIONS EXECUTIVE
Closing date for applications: 15 September 2022
MAC is a full-service global Contract Research Organisation (CRO). We also own a network of clinical research sites. Our mission is to serve with honesty and integrity to make an outstanding contribution to human health.
We are seeking to appoint a marketing executive to join our busy marketing team and make a positive impact in a growing and progressive business. You will be joining a company that puts the needs and wellbeing of their people first, who are inclusive and who deliver exceptional service – together.
The posts are full time and will be based at our clinical site in Manchester city centre (travel to other MAC clinical sites for content/meetings, and remote working may be required from time to time).
The focus of this role is to support the Patient Engagement team by using your creativity to design and implement engaging and targeted, integrated marketing campaigns to promote a wide variety of clinical trials and therapeutic areas to. The successful candidate will need to create awareness of and develop the MAC Clinical Research brand, identify and communicate with target audiences, and build and develop relationships with patients and the wider team. This role includes leading on all areas of marketing, such as social media, email, PR, advertising, event organisation, content creation, designing marketing materials, creating both written and visual content for our channels, and analysing and reporting on campaign performance. You will be responsible for writing engaging content for various purposes and working with influencers, agencies, and media organisations to push our messages out. You will need to assist with tracking and reporting, identify opportunities, and optimise campaigns. You will support the Marketing and Content manager with any marketing tasks and work with the marketing team and Patient Enrolment Team to achieve business KPI’s and ROI.
KEY SKILLS, KNOWLEDGE AND QUALIFICATIONS REQUIRED:
Experience creating and managing organic social media campaigns and platforms, in line with performance objectives
Experience creating and managing paid social media and Microsoft/Google campaigns, in line with performance objectives
Experience using platforms/tools such as Facebook, Instagram, Twitter, LinkedIn, Youtube and TikTok
Demonstrate an understanding and competency in social media marketing
Keep up to date with new digital marketing developments and drive early adoption
Maintain an awareness of participant recruitment issues and deadlines
Computer literacy - Word, Excel, Outlook, Adobe Acrobat
Have excellent organization and communication skills with the ability to multi-task and prioritise workloads
Experience in using software such as Adobe Photoshop, Premiere Pro/After Effects (or similar), Canva
Experience designing, creating, and executing email campaigns through Mailchimp (or similar)
Knowledge of lead generation and conversion principles
Knowledge and understanding A/B testing
Experience creating audience segments and developing targeted campaigns that deliver a targeted message and create affinity with the MAC brand/clinical trials
Creative storyteller, able to write compelling content
Be self-motivated, flexible, and adaptable
Ability to work independently, without direct supervision and as part of a team
Be innovative and creative, bring fresh ideas to the table
Experience using social media automation software such as Sprout Social or Hootsuite
Ability to support junior members of the team in their tasks, and help with their training and development
DESIREABLE BUT NOT ESSENTIAL SKILLS/KNOWLEDGE:
Experience using Adobe Illustrator and InDesign
Experience of shooting, editing, and creating graphics for video content (Youtube, social media)
Knowledge of SEO and the best practices involved in making content optimised for SERP’s
Knowledge and experience of Wordpress and optimising landing pages for lead generation
Experience working with Influencers and their agents
Experience in the planning and executing of CRM, and Email automation using Mailchimp
Knowledge and experience of more traditional marketing such as radio, out of home and TV.
Private health Insurance
Free onsite parking
25 days annual leave plus bank holidays (increasing in increments to 30 days after 6 years long service)
Your birthday off work
MAC Clinical Research invites applications from highly motivated candidates, with a desire to achieve their full potential. You will be working with an organisation that sees you as an investment and is keen for you to achieve your career aspirations.
Please note that if we receive a high volume of applications this date may be brought forwards.
Salary: Competitive + Negotiable £ Apply Now